The King holds court in Houston
This advertisement was published in the March 19, 1955, edition of the Houston Post.
"Elvis Day by Day," by Peter Guralnick and Ernst Jorgensen has this account of the concert:
Elvis "Pressley" tops a bill that includes both Hoot Gibson, the western movie star, and Tommy Sands, with Biff Collie once again master of ceremonies. Live recordings of "Good Rockin' Tonight," "Baby Let's Play House," "Blue Moon of Kentucky," "I Got a Woman," and "That's All Right" have surfaced on various bootlegs over the years.
By this time, Elvis was a few months away from becoming an American icon. But he wasn't a complete unknown when he performed here that March. In fact, it wasn't even his first concert in Houston.
On Tour Dates -- The Elvis Years, he performed his first Houston concerts on November 21, 1954, at Magnolia Gardens and Cook's Hoe-down Club. By October 8, 1955, Elvis was playing at the old City Auditorium.
"Louisiana Hayride," mentioned in the advertisement, was a popular, live radio broadcast from Shreveport, La.