I found this in the 1907-1908 edition of the Standard Blue Book of Texas Who's Who.
The image says the Chronicle building "will be one of the largest and handsomest newspaper and office buildings in the Southwest."
Of course, the building ended up looking like this:
Now, some may say that first image sure looks like the Rice Hotel. Well, construction on the Rice Hotel as it looks today wasn't complete until 1913. The third wing was added 13 years after that.
Plans change, I guess!