Plug pulled on East End landmark
According to today's Chronicle, the neon Maxwell House sign is no more. The plant was sold to another company. The sign wasn't part of the sale and is actually a trademark belonging to the previous owner, Kraft Foods.
The article states that Maxwell House moved to the Harrisburg site in 1947. Originally, the location was home to a Ford assembly plant.
Personally, I remember seeing it when I used to look out over Prairie Street from the Wortham Center. It certainly was a distinctive sign at night.